More than moments education
Website Assessment
Finding the Gaps, Unlocking the Potential
Your website is more than just a place to showcase your work—it’s the digital front door to your business. It’s where potential clients decide whether to trust you, whether they connect with your brand, and whether they’ll take the next step to book. The truth is, even the most beautiful websites can sometimes leave visitors feeling unsure or lost. That’s where a website audit comes in.
A website audit is essentially a guided health check for your site. Instead of leaving you to guess why inquiries might be slow or why visitors aren’t sticking around, I’ll step through your website as if I were a potential client. Together, we’ll uncover what’s working, what’s not, and how to bridge the gap between a pretty portfolio and a website that actually converts.
What a Website Audit or Assessment Covers
When I review your site, I look at two key areas: design and SEO (search engine optimization). Both are equally important, because design creates the emotional connection, while SEO ensures people can actually find you in the first place.
Design & User Experience
First Impressions: Does your homepage instantly communicate who you are and what you offer? Or is it leaving visitors confused?
Navigation: Is your menu clear and easy to use, or do clients have to hunt around for information?
Brand Consistency: Are fonts, colours, and imagery reflecting your unique brand, or do they feel mismatched?
Portfolio Presentation: Is your work displayed in a way that highlights your style and strengths?
Calls-to-Action: Do visitors know exactly where to click next if they want to enquire, book, or learn more?
SEO & Visibility
Keywords: Are you using words your clients are actually searching for, or only industry terms that don’t resonate?
Headings & Structure: Is your site set up in a way that search engines understand?
Meta Data: Do your page titles and descriptions invite people to click when they see you on Google?
Alt Text & Accessibility: Are your images not only beautiful but also optimized so search engines can “read” them?
Performance: How fast is your site loading? Does it work well on mobile devices?
How I Can Help
After completing your audit, I won’t just hand you a generic checklist. You’ll receive a tailored, easy-to-understand report highlighting both strengths and weaknesses. The feedback is written with photographers and creatives in mind—no jargon, just clear advice.
Here’s what you can expect from me:
Practical Recommendations: Instead of vague “fix your SEO” advice, I’ll show you exactly what steps you can take—whether that’s adjusting your headings, reworking a portfolio gallery, or updating your contact page.
Priorities Mapped Out: Not everything needs to be done at once. I’ll highlight what’s most urgent and what you can tackle over time, so the process feels manageable.
Design Feedback Through a Client’s Eyes: I’ll give you insight into how potential clients might actually move through your site—what they’ll notice, what they’ll miss, and what might cause them to click away.
Confidence Moving Forward: With a clear roadmap, you’ll feel empowered to make changes yourself, or you can choose to take it a step further and work with me on a full redesign if that feels right.
Why It Matters
It’s easy to think of your website as “done” once it’s launched, but in reality, websites are living, breathing tools that need to evolve as your business grows. Trends change, SEO shifts, and your own style may develop. A website audit is a way of stepping back, reassessing, and making sure your online presence still aligns with who you are today.
The benefit of this process is not just a prettier site—it’s a smarter one. When clients can find you easily, connect with your brand, and move effortlessly toward booking, you’re not only increasing inquiries but also building trust from the very first click.
Is a Website Audit Right for You?
A website audit is a great fit if:
You’re not getting the inquiries you expected from your website.
You’ve updated your photography style, but your site feels stuck in the past.
You’re hearing crickets from Google search.
You feel overwhelmed by “SEO talk” and just want someone to break it down for you.
You’re planning a future redesign and want clarity on what to change.
The Outcome
By the end of the report, you’ll have a clear action plan that shows you where your site is shining and where it’s holding you back. Think of it as a roadmap for growth—pointing out the small changes that can make a big difference, and giving you confidence that your website truly reflects your business.
Whether you’re a wedding photographer wanting to connect with dream clients or a creative ready to grow your brand online, this process is designed to help you take your next step forward with clarity and purpose.
✨ Your website deserves to do more than exist—it should work for you, day and night. A website audit is the first step to making that happen.
