Example Website Audit: Prime Petals 🌸

When you book a website audit through More Than Moments, you receive a detailed report highlighting what’s working well on your site and where improvements can be made.

To give you a sense of what this looks like in action, here’s a sample report drawn from Prime Petals — a Christchurch-based florist with a beautifully designed site that still had room to grow in terms of SEO and performance.

💡 (A quick note: I actually created Prime Petals’ website for Tash, with SEO baked in from the start. The results? She’s already ranking in the top 10 for multiple keywords — without lifting a finger since launch!)

⭐ Overall Score

The site achieved a strong overall rating, showing that many of the basics — such as mobile friendliness, secure HTTPS connection, and proper redirects — are in place.

👉 This means we’re building on solid foundations.

🌿 Key Strengths

Prime Petals’ website excelled in a few major areas:

• Clear structure: Pages are logically connected, making it easy for visitors and search engines to navigate.

• Well-written content: Engaging and free of major issues like typos or filler.

• Meta information: Page titles and descriptions are unique and descriptive.

• Visuals: Images included alt text, supporting both accessibility and search visibility.

⚠️ Areas to Improve

Even beautiful websites can run into hidden challenges. Here’s what surfaced during the audit:

• Limited indexable pages – only a small fraction of the site is being picked up by search engines. (This is due to the shop section of the website - I'll explain why in my audits as well as the SEO Workbook!)

• Page headings – a couple of pages had empty or under-optimized headings.

• File sizes – some CSS and script files were heavier than average, which can slightly impact speed. (This really does depend on the chosen website provider as some use more java.script files than others!)

• Technical gaps – a few behind-the-scenes items, not urgent but worth addressing over time.

💍 Why This Matters

SEO is a balance of content, structure, and technical health.

By making improvements, Prime Petals can:

• Increase the chances of being found by couples searching for wedding florists in Christchurch.

• Improve site speed and overall user experience.

• Strengthen their ability to stand out among other Canterbury wedding vendors.

📌 Next Steps

For Prime Petals, we recommended:

• Quick fixes like tidying up headings.

• Longer-term improvements such as ensuring all key pages are indexable.

These changes will boost their SEO performance while making their website even more welcoming for clients.

🎁 What You’ll Get With Your Audit

When you book a website audit with More Than Moments, you’ll receive:

• ✅ A full report showing strengths and areas to improve.

• ✅ Tailored suggestions focusing on user experience + SEO visibility.

• ✅ A roadmap for ongoing improvements — whether you DIY or pair your audit with our SEO workbook (coming soon!).

✨ Ready to see how your site stacks up?
👉 Book your website audit today and take the first step toward a more visible, client-friendly website.