Designing a Website That Feels Like You: Prime Petals 🌸

When you think of your website, it’s not just a digital business card — it’s a reflection of who you are, how you serve your clients, and the values behind your brand. For Tash of Prime Petals, a Christchurch-based florist, her website needed to do more than look beautiful. It needed to showcase her artistry, capture her personality, and work hard behind the scenes with SEO foundations that would bring new couples to her door.

This blog walks through the process I use to design websites that are both aesthetically pleasing and built to last — using Prime Petals as an example.

✨ Step 1: Understanding the Client and Their Brand

Every project begins with a deep dive into who my client is and what their brand stands for. With Prime Petals, we talked about:

• The emotions she wanted her couples to feel when they visited her site.

• The keywords that naturally connected to her work (think “Christchurch florist” and “wedding flowers Canterbury”).

• Her love for modern, romantic design that still felt approachable.

This stage ensures the website doesn’t just look good — it feels authentic to the person behind it and their values.

🎨 Step 2: Colour Schemes and Branding

Colours speak before words do. For Prime Petals, we curated a palette that echoed her floral artistry: soft neutrals paired with fresh greens and romantic pinks.

This wasn’t just about aesthetics — it’s about creating visual consistency across her website, social media, and client materials. When couples see her work online, they immediately recognise her brand.

🖋 Step 3: Finding the Right Voice

A website’s words are as important as its images. Together, we worked to define Prime Petals’ tone of voice: warm, professional, and confident, with just a touch of whimsy.

This step matters because voice is SEO too. Clear, keyword-aligned language helps search engines understand what your site is about, while also making sure your clients feel like they’re talking directly to you.

📐 Step 4: Laying Out the Site

The structure of a site should make sense both to people and search engines. For Prime Petals, we kept the layout simple and intuitive:

• A clear homepage with immediate access to services and galleries.

• A pricing page that was straightforward but elegant.

• A contact form that felt inviting rather than overwhelming.

This logical flow isn’t just user-friendly — it also helps search engines crawl the site more efficiently.

🔍 Step 5: Building With SEO in Mind

From day one, Prime Petals’ website was designed with SEO foundations built in. This included:

• Clean headings and metadata.

• Thoughtful use of keywords throughout the site.

• Image optimisation for both speed and visibility.

The result? Without any additional SEO work after launch, Prime Petals is already ranking in the top 10 for multiple keywords. That’s the power of starting with strategy.

💡 Why This Approach Works

Designing a website isn’t just about making something pretty. It’s about balancing:

• Branding: Colours, imagery, and style that represent you.

• Voice: Words that feel natural and connect with your ideal clients.

• Layout: A structure that makes navigation easy.

• SEO foundations: Invisible but powerful elements that get you found.

When all of these come together, you don’t just have a site that looks good — you have a site that works.

🎁 Want a Website That Truly Feels Like You?

At More Than Moments, my process blends design and SEO strategy to give you a website that represents your brand and gets you found.

✨ Book your website design consultation and let’s create a site that feels like you — and works hard for your business.