Beginning your Business - Things to Consider

A practical guide for photographers taking their first confident steps into business.

Starting your photography business can feel overwhelming - there's so many things to consider! —but it doesn’t have to be stressful. Beginning Your Business is a down-to-earth, beginner-friendly workbook created to help you gain momentum, get your name out there, and start attracting your first clients. From setting up your systems and marketing your work to finding the right people to connect with, this guide walks you through what matters most in the early days.

Written by photographer and educator Kathryn Louise, this workbook is packed with personal insight, marketing tips, start-up checklists, and clear advice to help you build strong foundations—without the fluff.

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Starting a photography business can feel both exciting and overwhelming. Beginning Your Business was created to take away the guesswork and give you a clear, step-by-step foundation. Inside, you’ll find guidance on setting up systems, building workflows, and establishing the kind of structure that lets your creativity shine. Whether you’re just launching or realising you need to tidy up the “business side” you’ve been putting off, this workbook helps you lay the groundwork for long-term success.

Unlike Finding Your Identity, which dives into branding and voice, or Beyond the Click, which refines your client experience, this workbook is all about the essentials. Think of it as your launchpad: from pricing basics to contracts, you’ll learn what’s necessary to protect yourself and your clients while setting up a business you can grow with confidence.

If you’re still asking questions like “Where do I even begin?” or “How do I make this sustainable?”, then this is your starting point. Pair it later with Finding Your Identity to clarify your brand direction, or Beyond the Click to elevate the client journey once you’ve built the core structure. With Beginning Your Business, you’ll finally feel like you have your feet firmly on the ground and the tools to move forward with clarity.