Finding your Identity Workbook

Find your focus. Define your brand. Shoot with purpose.

Whether you're just starting out or looking to refine your path, Finding Your Identity is your creative compass. This workbook is designed to help photographers discover their niche, define their brand, and build a style that feels truly authentic. Inside, you’ll find my personal journey, thoughtful exercises, and practical tools to help you find clarity in your creative voice.

I've placed my resources in the order I believe you'll get the most value from—this workbook is the very first step in building a brand that reflects who you are and what you love to photograph.

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Your photography isn’t just about the images you take—it’s about the story your brand tells. Finding Your Identity is the workbook designed to help you uncover what makes your business truly yours. Through guided exercises, you’ll explore your values, brand personality, and visual voice, then learn how to translate those ideas into real-world branding choices that attract the right clients.

Where Beginning Your Business covers the nuts and bolts of setup, this workbook is about soul and connection. It’s not enough to “look professional”—your brand should feel like you. If you’ve ever struggled with knowing how to describe your style, felt lost in comparison to other photographers, or wanted to stand out in a crowded market, Finding Your Identity will give you the clarity and language you need.

Compared to Beyond the Click, which focuses on client experience, this workbook zeroes in on you—your voice, your values, and the way you want to be remembered. It’s about anchoring your business in something deeper, so every touchpoint (from your website copy to your Instagram captions) feels cohesive and authentic.

If you’re ready to move beyond surface-level branding and create a business identity that feels aligned with your art, this workbook is your guide.